The most popular social networks worldwide Unsurprisingly, Facebook leads the way with 1,5920 million active users. But who follows? As a business, it makes sense to be aware of your surroundings and the potential a platform has to reach your audience. This is the same for more traditional forms of marketing, from broadcast and print, right through to the digital. Since the turn of the century, Digital Marketers have looked towards social media as an increasingly necessary part of their marke