Exhibition organiser ABEC’s promoters acquire art

Exhibition organiser ABEC’s promoters acquire art monetisation portal PosterGully The promoters of private exhibition organiser Asian Business Exhibitions and Conferences (ABEC) has acquired art monetisation portal PosterGully in a bid to tap the potential of the fast growing e-commerce space in the country.Manish Gandhi and Sumit Gandhi, brothers and promoters of ABEC, invested an undisclosed amount to buy out Delhi-based PosterGully. PosterGully enables artists, designers and anyone who holds original visual content to contribute and merchandise unique designs for products such as phone cases, art prints, home décor and clothing to consumers globally. “PosterGully has built a thriving community-led e-commerce marketplace that has performed well on all accounts—business growth, cost metrics, customer experience and quality of execution,”. He said the deal will provide ABEC an access into the buoyant e-commerce segment. Bharat Sethi, founder and CEO of PosterGully, will move out of day-to-day operations but continue to advice the firm’s board. He will take charge as CEO of iDecorama, a technology-enabled online platform offering interior designing. iDecorama is also backed by Gandhi brothers in their individual capacity. "We have created a fundamentally sound business and this is a perfect match that complements the skills the core team of PosterGully has garnered over the years," Sethi said. The company, which claims to have shipped out over 600K SKUs in the past three years, has currently over 5,000 artists selling their products on the platform. #Internet #Postergully

Views