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Japan's anti-monopoly body orders Google to fix ad

Japan's anti-monopoly body orders Google to fix ad search limits affecting Yahoo Japan’s antitrust watchdog said Monday that U.S. search giant Google must fix its advertising search restrictions affecting Yahoo in Japan. The Japan Fair Trade Commission said in a statement that its recent study of Google’s practices showed it was undermining fair competition in the advertising market. Yahoo Japan Corp., which has since merged with the Japanese social media platform Line, began keyword-targeted search advertising services using Google's technology after the two companies formed a tie-up in 2010. The FTC alleges that Google had imposed restrictions in its search advertising agreement with Yahoo Japan that for more than seven years hindered its ability to compete in targeted search ads. ©SHIRSENDU KARMAKAR #Google #Yahoo
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