Hooked By Nir Eyal: Amazing book for Product Managers I reading this amazing book - Hooked by Nir Eyal Quote from the book "Ask yourself what pain these habits solve and what the user might be feeling right before one of these actions. What would your users want to achieve by using your solution? Where and when will they use it? What emotions influence their use and will trigger them to action?" Hook Framework I’ve been intrigued with the Hook Framework for quite sometime. I think Nir Eyal’s book Hooked is fantastic. It’s a must read for any one in product space.