3 Things I learned about Seed Investing in 2015 Inspired by: http://blog.elizabethyin.com/ 1) Product-market fit trumps all As an entrepreneur and now as an investor, I’ve met a ton of highly accomplished, smart founders with strong domain expertise. But, I’ve also seen many of these people fail to grow their business because they just can’t find product-market fit. A smart founder can increase his/her chances of success by being self-reflective and smartly trying to pivot around to improve the unit economics of a business or find a peripheral product that has more market demand. But, at the end of the day, hitting upon a product that lots of people use at the right price point is out of a founders’ control. It’s called luck